The Robert Collier Letter Book by Robert Collier

Author:Robert Collier [Collier, Robert]
Language: eng
Format: mobi, pdf
Tags: Selling, Marketing, Robert Collier, Gary Halbert, Copywriting, Direct Response Marketing, Advertising, Direct Mail
Published: 2013-12-24T14:00:00+00:00

That letter sold a good many thousands of Any Weather Coats, even in the Spring season. Spring, by the way, is only half as good as Fall for selling topcoats or suits. And the same letter will bring in twice as many orders in the Fall as in the Spring. The above letter pulled well, however, even in the Spring.

We followed it with a mailing on shirts, using the letter we had tested the previous Fall. And how those shirts did sell! In a couple of years we brought our shirt sales up to more than 350,000 a year! Here is the letter that started them:

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